I consume content regularly and I have been paying for Medium subscription for the past three years now. Before I move on to content quality, the minimalistic UI, add-free platform allows the content to be the main focus. In terms of content, the sections and categories just make the platform for great source of interesting and mind-blowing facts, personal improvement ideas, and much more. What I love is how people are just bring a personalization in their content, irrespective of industry and keep readers hooked.